Teamfight Tactics - Esports Coverage
Helped lead esports social coverage for Riot Games' Teamfight Tactics, kicking off with the massive TFT Macao Open.
On the ground in Macao with a small crew, I worked closely with Riot’s global team and top TFT players to plan, schedule, and execute daily content—managing tight turnarounds and maintaining a fast-paced production schedule. From interviews to behind-the-scenes moments, I helped shape the voice of the event across Riot’s TFT social channels.
THE IMPACT
310% increase in engagement
310% increase in engagement
14.9M views
1,486 days of watch time — 5x the previous event
One of TFT’s most successful social campaigns to date.
